Albany Medical Center, Albany Medical College Albany, NY
Web Content Manager
April 2017 - October 2022
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Manage all digital content creation for the health system and medical college across multiple channels.
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Advise staff on best practices in voice writing, readability, style, grammar, and messaging.
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Ensure all content is on-brand, clear, consistent, and optimized for search and patient/student needs.
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Develop and maintain content calendar, style guide, and workflow standards for content creation process. Serve as manager of current website redesign project.
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Work closely with marketing and public relations staff to create and execute strategies that support the system’s mission and brand for web, print, video and presentations.
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Edit and approve all website content and delivery, from strategy to curation and maintenance.
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Develop patient education materials video scripts, medical outreach newsletters, email marketing press releases, patient stories and onboard new providers as needed.
Hawaii Medical Service Association Honolulu, HI
Managing Editor, WellBeingHI.com
June 2015 - April 2017
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Oversee daily publishing operations for Well-Being Hawaii, a health news and wellness website under one of Hawaii's top 250 companies.
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Supervise writers, editors and other staff to produce timely, engaging health and lifestyle content. Coordinate all editorial publications and meetings. Direct video content, supervise social media.
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Determine and develop appropriate crossover content for sister publication Island Scene Magazine.
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Plan and approve assignments for writers and editors, control schedules and enforce deadlines. Edit copy, evaluate content for compliance with policies, style, tone and quality health journalism.
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Develop community outreach, establish relationships with state’s top medical experts and facilities. Make TV segment and other media appearances as needed. Measure progress through various online metrics.
FoxNews.com New York, NY
Health Editor
October 2014-June 2015 (freelance contributor)
January 2010-January 2012 (staff)
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Work with FoxNews.com editorial team to write original, newsworthy health content. Breaking news, top research studies, human interest stories. Manage editorial team and run daily meetings. Establish relationships with top hospitals and experts.
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Direct webpage layout, promotions, analyze traffic reports and increase users with SEO skills. Copy edit content according to AP Style. Act as a liaison between website and channel, coordinate with site contributors, partner content, conduct interviews.
FoxNews.com New York, NY
Producer
January 2012-October 2014
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Produce original health video content for FoxNews.com. Seek compelling, newsworthy stories on medical technology, research, fitness, nutrition, and human/public interest, as well as breaking news.
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Set-up and conduct interviews in the field, write scripts and voice packages. Produce, voice and edit weekly news segment Fox Health Fix. Work with crews, on-air talent, control room staff for various types of in-studio segments.
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Produce weekly health newsletter, supervise social media platforms and webpage layout. Write articles to accompany videos.
Fox News Radio - Housecall For Health New York, NY
Writer/Producer/Talent
January 2010-October 2014
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Select top health stories daily to write, voice and produce one of Fox News Radio’s most popular radio spots, aired nationally.
Fox News Channel - Huckabee New York, NY
Associate Producer/Music Director
Production Assistant
July 2008-January 2010
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Book political guests, field-produce segments, write interviews, pitch stories, collect research and all materials for former governor and presidential candidate Mike Huckabee’s show.
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Book and organize musical talent. Hire music production crews and equipment providers.
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Write promotions, arrange travel, supervise audience department, election coverage.
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Assist in editing final show to air, create video clips, select viewer emails and manage social media.
Education
State University of New York-Cortland College Cortland, NY
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BA in Communication Studies
Concentration in Journalism, Public Relations & Advertising, New Media
Minor in Computer Applications/Science
Awards/Achievements
MARCOM Award, Best Public Relations Campaign, 2020
-Awarded by the American Marketing Association and Public Relations Society of America (PRSA) NY Capital Region Chapter for our team's comprehensive public relations response to the COVID-19 pandemic.
MARCOM Award, Best Video, 2020
-Awarded by the American Marketing Association and Public Relations Society of America (PRSA) NY Capital Region Chapter for our team's “Safe for You” television commercial in collaboration with Working Pictures of Albany.
American Academy of Orthopedic Surgeons MORE Award recipient, 2016
-Nationally recognized award for excellence in medical journalism and media.
American Association for the Advancement of Science Kavli Science Journalism Awards nomination, 2014
-Honors outstanding reporting on the sciences, engineering and mathematics
The National Academies Communication Awards nomination, 2014
-A program of the National Academy of Sciences, National Academy of Engineering, and Institute of
Medicine, to individuals who have developed creative, original work that addresses issues and advances in
science, engineering or medicine for the general public.
Squeaky Wheel Media’s ‘Women You Need to Know in Media’ conference honoree, 2014
-Highlights influential women in the health and wellness media industry
IHadCancer.com featured mentor
-Help lead discussions and answer questions on social media site for cancer patients and survivors
Notable Story Coverage
-New Parkinson’s disease treatment at Muhammad Ali Parkinson’s Center at Barrow Neurological Institute, Phoenix, AZ
-Star of Motown: The Musical on Broadway ovarian cancer exclusive, Mount Sinai Hospital, New York, NY
-New laser ablation brain surgery for cancer tumors at Robert Wood Johnson University Hospital, New Brunswick, NJ
-Breakthrough ankle surgery, Cedars-Sinai Medical Center, Los Angeles, CA